Download here the Consumer Behavior Change Framework, launched last 24th April on Sustainable Brand Rio Eight Sustainability and partners will now work on customized workshops to different audiences
About Pablo Barros
This author has yet to write their bio.Meanwhile lets just say that we are proud Pablo Barros contributed a whooping 9 entries.
Entries by Pablo Barros
Work on behavior change cannot be considered a new area; various institutions, especially governments, have long sought to influence individuals’ behavior in areas such as health, transport, family planning, etc. It is also not new for companies and brands to attempt to influence behaviors and needs through marketing. What is new is the use by […]
This is an edited excerpt from Pablo Barros’ upcoming book, Behaviour change, consumption and sustainability: how companies can influence individuals in a world in transition, due for publication in September 2013. While companies and governments continue to explore new ways of influencing the decisions of individual consumers, there are also a number of increasingly visible social and […]